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PsychologistInfo on Colour

Colours affect everything: from our appetite to our productivity. The colours really mean something – they send us a message without being too overt.

Red is the colour of passion, aggression, and interestingly, this colour stimulates our appetite. So, if you are eating and you find yourself using a red plate, you tend to eat more. Try googling fast food restaurants (ex. McDonald’s, Popeyes, Burger King, etc.). You will see that the chairs, the walls, and/or even the logos are red! A recent study also reveals waitresses who wear red receive more tips if their patrons are men.  

Grey is sort of the opposite of red. It is a neutral colour. You might want to wear grey if you are discussing something serious. Top professional lawyers mostly wear grey so that people focus on what they are actually saying and so this colour helps them appear to look passive and neutral.

Blue is a great colour (my favorite thus far). This colour shows loyalty, honesty, and trustworthiness.  I would highly recommend all the men out there to start wearing more blue 😉 Also, this colour encourages the mind to think outside the box and to be productive. So, if you are CEO of a company, paint your walls blue!

Purple is a perfect colour to pair with grey. This is the colour of luxury and royalty. Make sure your gift wraps are purple because you obviously want to make your gift to appear expensive, right? The reason why we find purple to be the colour of luxury is because this colour does not appear in nature very much, and hence we associate it with something that is special and unique.

Orange is a lively colour that excites the brain. It is associated with success and high energy. This is the colour you would want to wear when you are going to the gym.

Green promotes inner tranquility and connects the mind to trust and good health. A study conducted by the University of Harvard found that the food items that were labeled in green evoked a sense of healthiness, and so the sales shot up, in contrast with the same food items with red labels, which declined sales.

This post is inspired by Vanessa Van Edwards, author of Human Lie Detection and Body Language 101.

For more information, visit PsychINFO.

Sources:

http://www.forbes.com/sites/amymorin/2014/02/04/how-to-use-color-psychology-to-give-your-business-an-edge/#51fa954e2e28

http://news.harvard.edu/gazette/story/2014/01/color-coded-labels-healthier-food/

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